This project was developed for our Design of Interactive Learning Experiences course. I worked with my classmates, Katelyn Sima and Ethan Gernerd, to create a 48-page pitch packet for a patient-facing website. Our product, “VxNation,” is intended to support parents in addressing vaccine hesitancy for measles and other vaccine-preventable diseases with reliable and easily accessible information designed to combat misinformation and protect communities.

Our group worked collaboratively to research, ideate, wireframe and user test our product, and we each wrote sections of the pitch packet. Within that collaborative framework, we delegated specific tasks. I was responsible for developing main and enabling objectives, integrating relevant learning theories, defining users and personas, and drafting some of the user descriptions and interactive actions. I contributed to initial layout planning and design choices, created the mood board and color palette, and wireframed the vaccine schedule tool in Figma. I also contributed to the flowchart, wrote and storyboarded parent stories and testimonials, and designed the layout for the MMR Vaccine page, Parent Stories storyboard, and Vaccine Eligibility Calculator storyboard. Additionally, I produced the cover art, and we divided icon production equally among the team.